We keep our laundry detergent simple on purpose. The goal is to use fewer ingredients, keep the formula high quality, and make the product easier to understand.
What Each Ingredient Does
Decyl Glucoside (Soap)
Decyl Glucoside is a gentle cleaning ingredient that helps lift away dirt, oil, and everyday grime. We use it because it helps the detergent clean well while staying mild.
Why It’s Considered Safe: It is widely used in personal care and cleaning products because it is generally regarded as mild when used as directed. Like any cleaning ingredient, it should be kept out of eyes and not ingested.
Sodium Bicarbonate (Baking Soda)
Sodium bicarbonate, also known as baking soda, is a simple household ingredient known for helping neutralize odors and support a fresh clean. In laundry, it can help with freshness and overall cleaning performance without adding unnecessary complexity.
Why It’s Considered Safe: Sodium bicarbonate is a common household substance used in kitchens, deodorizing, and cleaning. It is generally gentle, but it should still be used according to the product directions and kept away from eyes and children’s mouths.
Vegetable Glycerin
Vegetable glycerin is a plant-based humectant. In a detergent formula, it helps give the mixture a smoother, more balanced feel and can support a better product texture. It is often used in products where a simple, stable, easy-to-use formula is important.
Why It’s Considered Safe: Vegetable glycerin is widely used in cosmetics, soaps, and cleaning products because it is generally considered low-risk and gentle. As with any cleaning product, it is best used as directed and not consumed.
Why We Keep It Minimal
Fewer ingredients means less clutter in the formula and more clarity for the customer. We believe a cleaner product should be easy to trust, easy to use, and made with a less-is-more mindset.
Our Foundation
Our approach is built around high quality, simple formulas, and practical design. We also support reduce, reuse, recycle thinking whenever possible — including reusing bottles and laundry detergent containers — to help lessen waste and lower our carbon footprint.
Note: This article is for general product education and is not a substitute for the specific safety instructions on the product label.